Some buildings you know from touring. Others you know from experience.
21 North May is a boutique condominium building in the West Loop of Chicago, commonly known as The Embry. I have completed three transactions at 21 North May, which gives me a clear understanding of how units trade and how buyers evaluate value in this building.
Residence 1401 stands out.
My client was under contract to purchase a condo at 21 North May when he was unexpectedly traded from the Chicago Blackhawks. Walking away would have meant forfeiting a deposit that approached 400,000 dollars. Closing was the right decision.
Once we closed, the focus shifted immediately to resale strategy. The objective was to minimize carrying time and protect value.
Marketing That Protected Value at 21 North May
The condo was brought to market with high level virtual staging that many buyers assume is real. The presentation was intentional and designed to help buyers immediately understand scale, flow, and lifestyle.
Every detail of the marketing was handled carefully. Photography, staging, and positioning were all designed to compete with the strongest homes in The Embry.
The Result at The Embry
The home sold after just 30 days of ownership and achieved the highest resale price in the building at the time.
This outcome highlights why building specific experience matters at 21 North May. The Embry attracts a design focused and discerning West Loop buyer, and positioning has to be exact.
If you are considering buying or selling a condo at 21 North May and want an informed perspective, I am always happy to share insight confidentially.
